About Yvonne Scully

Previous Experience

Yvonne has 28 years of experience working in all aspects of business including marketing, project management, new product development, finance and public policy. Yvonne studied a Masters of Business Studies in Trinity College Dublin and then worked in Investment Banking in the areas of Product Development, Sales and Marketing in London for 10 years. On her return to Ireland, Yvonne worked in Project Management, Economic and Public Policy before studying for a Full Time MBA at the Smurfit Business School. In 2003 Yvonne founded Bia Kid Ltd having spotted a gap in the market for fresh, healthy, convenient food for children. The company ran successfully for seven years providing healthy meals and soups for children through all Irish retail outlets. This gave Yvonne the experience of researching a business idea, writing a Business Feasibility Study as a HPSU client of Enterprise Ireland, raising and managing finance, consumer and market research, innovation and continuous NPD, bringing new product ranges to market, key account management, brand creation and building awareness, PR and marketing campaigns and business strategy. As a result, Yvonne has extensive knowledge of Retail, Distribution and Foodservice industries. Yvonne is also a fully qualified trainer, having completed a NUI Maynooth FETAC Level 7 Training and Continuing Education course in June 2010. Yvonne has been working with James Burke & Associates since 2008.

 

Areas of Special Expertise/Interest 

General Business as well as Food and Drink Sectors:

  • Consumer and market research
  • Business feasibility studies
  • Business plans
  • Marketing and sales
  • Branding
  • Marketing plans
  • Raising and managing funds
  • Pricing
  • Business strategy
  • Key Account Management
  • Exporting

 

Retail/Foodservice Sector:

  • Consumer and Market Research
  • Sales and Marketing
  • Business Strategy

 

Government Agency Support:

  • Mentoring and Advocacy Programmes for Enterprise Ireland
  • Kick Start Your Food Business Programmes, Business Feasibility Study and Business Planning Programmes and Sales, Marketing and PR Programmes and Mentoring for Local Enterprise Offices
  • Mentoring for the UCC Ignite Programme

 

Recent Projects

  • Bord Bia Foodservice Programmes, 2012, 2014, 2015, 2016 with James Burke
  • Food Academy Start Programmes 2013 to present with James Burke
  • Report on the Cafe and Restaurant Sector for the Economic Development and Enterprise Strategic Policy Committee of Dublin City Council
  • Business Feasibility Study for a food and craft market on behalf of the Digital Hub Development Agency
  • Business feasibility Study for the Dublin City Food Market, Smithfield on behalf of Dublin City Council with James Burke
  • Co-authored the Bord Bia Guide to Food Markets with James Burke
  • Food Strategy for County Monaghan with James Burke
  • Strategy for Markets for Dublin City Council with James Burke

 

Examples of Food Clients

  • Maria Lucia Bakes
  • Dr. Coy’s
  • Leaves Pure Food
  • An Sean Teach
  • Home Spun Foods
  • Balti House
  • Several Startup SMEs per year

 

Services

We offer a full range of Services depending on your companies industry or stage in development:
 
Business Feasibility & Startup
Finance
Consumer & Market Research
Sales & Marketing
Business Planning
osaka 79690 1280
agricultural 72114 1280